brand design

the brief:

Echoes of the Bean is a copywriting studio that embraces thoughtful, intentional storytelling with a touch of 90’s nostalgia. Founder Maryam wanted:

✹ A brand identity that reflects her nurturing and empathetic approach to writing, inspired by quiet coffee mornings and the playful simplicity of the 90’s.
✹ A design that feels approachable, handcrafted, and distinct from the industry’s often formulaic aesthetics.
✹ A playful yet professional vibe that connects with her audience and conveys her unique writing style.

the result:

✹ A nostalgic, retro-inspired brand identity infused with playful, 90’s Nickelodeon-style charm.
✹ Warm, approachable visuals that mirror Maryam’s thoughtful storytelling and genuine connections.
✹ A cohesive brand design that stands out in the copywriting world while staying true to Echoes of the Bean’s mission and values.