green nest co.

logo design and mascot illustration for green nest co.

the brief:

GreenNest Co. empowers individuals and families to live sustainably with eco-friendly home and garden products. The client requested:

✹ A retro-inspired brand identity that feels friendly, approachable, and true to their values of positive environmental impact.
✹ A custom website design to serve as a hub for their vibrant community, encouraging connection and inspiration.
✹ Playful packaging and a mascot illustration to add personality and bring their mission to life.

the result:

✹ A cohesive brand identity that merges retro charm with a welcoming vibe, inspiring trust and connection.
✹ A user-friendly website with thoughtful design, creating a seamless and inviting online experience.
✹ A custom mascot and packaging that make their products stand out while reinforcing their eco-conscious mission.

a laptop sitting outside at a coffee shop showing the green nest co home page
a gif that scrolls through the homepage of green nest co's website
green nest co logo overimposed on a person holding a sprig of rosemary
green nest co sandwhich board outside of it's storefront location
a bottle of cleaner and a bottle of handsoap by green nest co showing plants coming out of the bottles
a man sitting on a bench holding a green nest co water bottle that has the logo and checker prints on it
green nest co totebag hanging on the back of a wooden chair
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