wonder wagz
the brief:
WonderWagz is a San Francisco-based dog walking and pet care business offering compassionate, adventure-filled services for pups of all sizes. The client requested:
✹ A playful and approachable brand identity that reflects the joy and care WonderWagz brings to every dog walk and boarding experience.
✹ Custom illustration to capture the brand’s fun, adventurous spirit while standing out in a competitive local market.
✹ A brand system that feels modern, warm, and welcoming—mirroring Rachel’s positive, force-free approach to pet care.
the result:
✹ A bold and playful brand identity featuring an energetic dog mascot (complete with a cape!) that embodies the joy and care behind WonderWagz.
✹ A flexible brand system with a custom mascot illustration and a warm, inviting color palette—designed to bring personality to every customer touchpoint.
✹ A unique, memorable brand that sets WonderWagz apart in San Francisco’s dog-walking scene, capturing the heart of their compassionate mission.
